A Truly Bespoke Athletic shoe by adidias?

Check out these amazing videos to see how a truly bespoke athletic shoe might be on the horizon.

Innovation of design captures the hearts of consumers, but innovation of process often makes that possible.  Couple both together and you have Futurecraft 3D by adidas.   adidas and Materialise  developed Futurecraft through an open source partnership, the result of which is a customizable shoe which offers a performance experience tailored towards the need of athlete.

Will this allow athletes not only to customize their colorway, but also optimize performance attributes of the shoe, such as heal drop, density of sole, custom soles for over or under pronators? For functional fitness applications, could there be olympic lifters with a custom base width, height, shape?

Paul Peterson

Paul Peterson

Owner/Content Manager at Break Parallel
Avid CrossFitter
Less Avid Triathlete
Former Avid Rugby Player
Purveyor of Whiskey and Inventor (these go together)
Paul Peterson
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