Things just got interesting in the world of functional fitness shoes adverting. It’s a pretty well-known fact that Reebok and the CrossFit Games don’t allow athletes to wear anything but Reebok at the Games, so Nike took this opportunity to voice their opinion in a pretty creative marketing campaign.
Today Nike released a new colorway of their Metcon 1 that’s a throwback to the old Air Jordan’s that were allegeidaly banned from NBA games. Supposedly Michael Jordan was fined $5,000 every time he wore the shoes in a game because they didn’t match the league’s dress code.
What do you guys think about the campaign? Clever and cool? Or a low blow cheap shot? Let us know what you think in the comments!
Here are some more photos from the Nike site of their new “Varsity Red” colorway for the Nike Metcon 1.
“During the biggest event in the world of high-intensity training, our athletes have been banned from wearing the Metcon 1. This colorway pays homage to Nike’s first outlawed shoe, the Air Jordan 1, and it’s designed to stand strong in any competition—whether it’s allowed or not.”
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