Reebok Joins in the “Crush Big Soda” Campaign with “See Ya Soda”

It’s no secret that CrossFit HQ has been trying their hardest to “crush big soda”. Well, now Reebok is taking a stand as well with this commercial and their pledge to remove soda machines from their headquarters.

As a brand that’s challenged the population to “Be More Human,” we conducted a national (U.S.) survey to dig into our interesting—and sometimes bizarre—relationships with soda in our daily lives.

The results: Four out of 10 Americans can’t name three ingredients in soda.

“After seeing these survey results and hearing directly from many of our employees, we felt removing sugary products from our HQ was simply the right thing to do,” O’Toole says. “As a fitness company, we know how important it is to move – to use our body as it was meant to be used – but what we put in our bodies is equally as important.”
reebok says see ya soda

Fat Tony

Editor, Co-Founder

Fat Tony lives in Long Beach, CA and has been training at CrossFit Long Beach since 2013. Fat is a professional photographer and video producer having worked for companies such as PurePharma, NPGL, MET-Rx, ECC, Red Bull, and ESPN.

Follow Fat: @fattonybmx |
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