CNBC recently did a story about how many people set New Year’s resolutions to join a gym only to drop out after a few months. Spoiler alert: CrossFit wins and more people stick to it. Why? The Kool-Aid just tastes too damn good!
According to new data from data intelligence firm Cardlytics, 46 percent of new gym customers drop off by the end of January, and nearly 80 percent of them give up entirely by the fourth quarter. However, it turns out that the type of gym can make a difference in how long it takes for new gym-goers to give up.
Among specialty workout choices, new yoga clients have the highest drop-off rate, with a full 70 percent leaving after the first month. Yet CrossFit members are about twice as likely to stick it out until February or the end of the year, Cardlytics figures show.