I don’t know how they did it, but Rogue just blew our minds in under 30 seconds while making their barbells look insanely tough, but delicate and sexy all at the same time. Check out this quick edit, then click on their site for some really dope behind the scenes photos of how their barbells are made.
A Rogue Fitness barbell begins its life in fire. From the foundry to the factory, molten steel is formed into columns, shaped into rods and machined to be the barbell we know and recognize. Whether it’s in your garage or on the competition floor at the CrossFit Games, each Rogue barbell is built by the hands of American steelworkers, machinists, and craftsmen. It is #roguemade.
See more behind the scenes from this commercial here: http://www.roguefitness.com/roguemade/barbell#
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