Shots Fired! Nike to Reebok: “Don’t Ban Our Shoe. Beat Our Shoe.”

July 16, 2015

Things just got interesting in the world of functional fitness shoes adverting. It’s a pretty well-known fact that Reebok and the CrossFit Games don’t allow athletes to wear anything but Reebok at the Games, so Nike took this opportunity to voice their opinion in a pretty creative marketing campaign.

Nike Banned Metcon 1

Today Nike released a new colorway of their Metcon 1 that’s a throwback to the old Air Jordan’s that were allegeidaly banned from NBA games. Supposedly Michael Jordan was fined $5,000 every time he wore the shoes in a game because they didn’t match the league’s dress code.

What do you guys think about the campaign? Clever and cool? Or a low blow cheap shot? Let us know what you think in the comments!

Here are some more photos from the Nike site of their new “Varsity Red” colorway for the Nike Metcon 1.

Nike Banned Metcon 2 Nike Banned Metcon 5  Nike Banned Metcon 4 Nike Banned Metcon 3 Nike Banned Metcon 6

Click here for more info or to order from nike.com.

“During the biggest event in the world of high-intensity training, our athletes have been banned from wearing the Metcon 1. This colorway pays homage to Nike’s first outlawed shoe, the Air Jordan 1, and it’s designed to stand strong in any competition—whether it’s allowed or not.”
nike.com



Leave a comment

Comments will be approved before showing up.


Also in Break Parallel | Functional Fitness and Health

4 Practices to Improve Performance and Recover Like a Pro
4 Practices to Improve Performance and Recover Like a Pro

June 13, 2017

You may not make it to the games but you have the ability to recover like a pro with just a little extra focused effort.

Read More

Caffeine and Your Workouts...What you need to know.
Caffeine and Your Workouts...What you need to know.

June 09, 2017

Read More

Real World Drills for Real Life Athletes
Real World Drills for Real Life Athletes

May 31, 2017

In an empty gym I can make all the jumpers I want, but as soon as I have to direct my attention to a defender guarding me all of the technique I practiced tends to go out the window. 

Read More